Despite investing in increased traffic, many businesses neglect to optimize their bounce rate. Your bounce rate is the percentage of visitors who land on your website and leave after viewing only one page. When visitors bounce, it indicates they either did not find what they were looking for, or the page was not user-friendly. Bounce rates can be decreased by considering the following tips:
IMPROVE CONTENT READABILITY
It is generally agreed that if a text is easy to read and understand, then it has good readability. Content readability is usually measured by estimating which grade of students could understand the text. In a study, it was found that the average human could read a grade 9 text, but would prefer to read texts two grades lower for leisure reading. The reason for this is that many search engine algorithms are based on human behavior on a page. As a result of improving your content’s readability, visitors will behave better on your site.
CONVINCING CALL-TO-ACTION
When there is a clear call to action, visitors know what their next step should be and where it is located. Adding distracting images to a landing page reduces its readability and therefore increases the bounce rate. The images are great, but they need to be complemented by equally great copy that reinforces the visual.
BRAND STORYTELLING
The popularity of stories among brands, businesses, and individuals has a good reason. A powerful tool for human communication, storytelling is all the rage. Marketing materials are not brand stories. Ads and sales pitches are not what they are. The brand persona should be used when telling brand stories.
TARGET KEYWORDS PROPERLY
Before you can target anything, you need to determine which keyword phrases will bring in relevant traffic. Your research will depend on the goals you have for the post. Different keywords can lead to the same landing page, so you can see which keywords are giving searchers the information they need, and which keywords are making them want to continue browsing your site.
WRITE ATTRACTIVE META DESCRIPTIONS
A meta description is just one part of the writing process for every page on your website. In order to increase your website’s traffic, it is a valuable tool for attracting visitors to your website. Through effective language that describes exactly what’s on that page and why they should take a look, a meta description should grab a viewer’s attention and compel them to visit your website. As such, meta descriptions can play a crucial role in increasing traffic to your site and lowering your bounce rate, which is vital for SEO marketing.
