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Content Development

“There are three responses to a piece of design – yes, no, and WOW!”

Ready, Get Set, Write.―

Content development is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it.

In addition, most content development processes involve thorough rounds of edits with other stakeholders before content is ready for publish.

Because content can take many forms – blog post, video, eBook, Tweet, infographic, advertisement, to name a few – the content creation process is nuanced and not always as simple as it might seem. But doing it well can truly impact your business. In fact, recent research proves that creating quality educational content makes customers 131% more likely to buy from your business.

Creating great content starts with a well-established process. We’ll walk you through the content development process from start to finish, and demonstrate how creating great content can help your audiences and customers find solutions and answers to their problems.

We have vast experience working with various industries from non-profits and government contractors to investment firms and manufacturing. The ability to create new interesting solutions makes sense only with participation from clients. Together it is much easier to achieve goals and set high standards for our service. This is our belief and our promise to the people to work with. Talk to us to find out even more.

Solicit, Investigate, Generate

In short, the goal of digital branding is not necessarily driving the sales today, but to enhance the awareness, image and style of the brand, in turn driving long term customer loyalty.


Don't just settle for mediocre content for your website or sales kit. Our team of content experts help guide you through this process and craft out beautiful content that sells.

Social Strategy

Slapstick and slipshod social media marketing not only dilute your branding but may also lead to adverse effects. We integrate thoughts, targets and trends to enhance marketing efforts.

Search Engine Optimisation

Well, maybe you just need good quality content to climb up the google ranks.

content development


They Say

we engage phenomenon for all our web and marketing campaigns. worked together for 6 years to-date.

— Kang

Operations Manager, Koonies Food

Phenomenon is our partner for our website projects. Highly recommended

— Gabriel

Director, Social Studies Brand Consultancy

We work with Phenomenon for all our C-Level collaterals and web-related campaigns. Produces execellent results.

— Simon

Managing Director, Watatawa

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