GREAT CONTENT IS WHAT DRIVES VISITORS TO YOUR WEBSITE.
Content Development & Web Copywriting
It is the content that convinces visitors to purchase your product or engage your service, not a good web design. For your target audience to click on your CTA button, your copywriting should be more straightforward and use persuasive, emotional language. SEO copywriting also involves the use of specific search terms for your target audience. As a result, it facilitates search engine optimization and improves performance.
Generally, copywriting is used for advertisements, PPC landing pages, and more.
Copywriting vs. Content Development: What’s the difference?
Copywriting aims to convert traffic into leads and sales, as opposed to content Development, which aims to generate organic traffic.