Simple and intuitive website designs are the best. A minimal number of clicks should make it easy for even first-time visitors to find what they’re looking for. Overloading them with information or options is not a good idea.
Neil Patel, a content marketing guru, says your menu should always have no more than seven items, because that’s all our short term can handle. As you remove a menu item, the remaining items become more prominent. Try limiting your navigation to five items.”
Avoid generic or witty labels that force users to experiment to find what they want. If you were in your customers’ shoes, what words would they use to describe what they’re looking for?
Taking too long to load
According to Microsoft and Google studies, customers expect web pages to load within three seconds, and 79% of shoppers wouldn’t return to a slow website. Because Singapore has one of the fastest internet speeds in Southeast Asia, its customers are easily frustrated by a slow website. Ecommerce design in Singapore relies heavily on site speed. Great products and beautiful designs are useless if your customers can’t see them.
Your Google ranking is also affected by the loading time of your page! According to Google, it’s now factored into mobile search rankings as well. “Make sure your site is responsive, fast, well-structured, and full of excellent content,” advise the SEO experts at Yoast.
Design that is poor or generic
More than 75% of consumers judge a business’ credibility and trustworthiness based on its website design. Don’t skimp on the quality of your product photos, writing, and layout. Ask yourself if your brand can hold its own against the best website designs in Singapore and even around the world.
The early 2000s were probably the best time for poorly designed stores. Our attention span has dropped significantly, however, as consumer expectations have risen dramatically. “You have to do whatever it takes to really ‘Wow’ a potential customer within a few seconds,” says award-winning designer Michael Wong.