property project website

Client Overview:

Our client, a leading property developer, launched a premium condominium project Piccadilly Grand in Singapore and needed an attractive, information-rich website to showcase the property. The site aimed to appeal to prospective buyers and investors, providing them with a seamless way to explore the project’s features, layouts, and amenities while establishing the condominium’s brand as modern, luxurious, and family-friendly.

Challenges:

1. Showcasing Luxury and Location: The condominium’s appeal centered on its high-end amenities, spacious layouts, and prime location. The website needed to visually convey luxury while also providing essential information about nearby attractions, schools, and transit options.

2. Visual Layout Exploration: Potential buyers wanted a detailed understanding of floor plans, available units, and room configurations. The client required an interactive way for users to explore layouts and visualize the spaces.

3. Lead Generation for Sales: A key goal was to drive inquiries from prospective buyers. The website needed a clear call-to-action to encourage visitors to schedule viewings or request additional information.

Solution:

1. Visual-Driven, Modern Design: We created an elegant, image-focused website with high-resolution photos and a refined color palette to reflect the luxury and modernity of the property. The homepage featured a virtual tour, allowing visitors to explore the building’s facade, common areas, and units.

2. Interactive Floor Plans: We implemented an interactive floor plan feature that allowed users to view different layouts, unit availability, and 3D renderings. This feature provided an immersive experience, making it easy for users to visualize the condominium’s interior.

3. Lead Capture Forms and CTA: A prominent “Book a Viewing” button appeared on each page, leading to a simple form for scheduling tours or requesting more information. We also included a brochure download option for visitors seeking additional property details.

Results:

The new website generated a 50% increase in viewing appointments within the first month and improved engagement with interactive features by 40%. The visually captivating, user-friendly site successfully highlighted the property’s luxury appeal, helping the client connect with serious buyers and position the condominium as a premium choice in Singapore’s real estate market.