Business blogs have one purpose: to nurture leads and drive conversions, regardless of how well you write. Professional content writers with a background in digital marketing and sales are needed.
Compared to what professional content writers would do differently, let’s look at the common mistakes writers make.
MISTAKE #1: NOT WRITING FOR SEARCH ENGINES
The readers of your website need to be able to find it. In addition to understanding search engine optimization, professional content writers will also know how to use keywords effectively. It’s the only way to grow your audience.
MISTAKE #2: NOT TARGETING A SPECIFIC AUDIENCE
It is possible for good writers to elaborate on a topic. Your topic is tailored to a specific audience by professional content writers. You can even ask them to create multiple story angles that guide your customers through the purchase journey using words and phrases that resonate with your customer personas. A sales strategy always drives content marketing. When will they need this information, how will it drive purchase? It’s not just about writing talent, but also about content strategy.
MISTAKE #3: REHASHING INFORMATION
Why is your blog different from all the millions of others on the Internet? It is pointless to have a website if you just repeat topics, or worse, copy off a brochure. Content writers create fresh content and present it in fresh ways to engage your readers. In addition to creating infographics and video scripts, they can also write blog posts of different types.
MISTAKE #4: NOT MARKETING YOUR BLOG’S CONTENT
There is no substitute for websites. Make sure you are active on Instagram, Facebook, LinkedIn, and Pinterest on the best days and times. Regular writers may not be familiar with digital marketing tactics like linkbuilding campaigns and guest posts.
MISTAKE # 5: FAILING TO USE DATA
A professional content writer can analyze data from Google Analytics and other data services to determine what keywords and platforms are most effective. You can only refine your content strategy based on actual feedback from your audience. A good writer knows how to use words; a professional content writer knows how to use data.