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Case Study: The Difference Branding Can Make for SMEs

When VISIBILITI (formerly known as SEO Frontier) approach us in 2015 for a solution on their on-going problems on customers’ brand perception, they were struggling to acquire the right customers for the solutions they provide. Our first advice was the importance of SME Branding, and standing out among their competitors, so they do not waste precious resources managing the wrong customers and client. We guided VISIBILITI through every stage of the rebranding and ensure they understand the importance of working closing together to craft a brand that is meaningful and sustainable for a prolonged

period of time.

Photo Credit: Visibiliti Facebook Page

Phase 1 – Market Research and Competitors Analysis

By having a deep understanding of the industry and in-depth knowledge of your competitors, you will find a niche and sector you will be able to fulfil which could be lacking. After defining your value proposition, you can then focus on a definite strategy to continuously work on top of it.

Phase 2 – Brand Vehicles

We help them identify a brand name that will be memorable, meaningful and effective for their brand. By constructing a firm brand architecture, we next develop visuals that match their brand values and solutions they are offering.

name card design

Phase 3 – Implementation

Despite being a small local company, SME branding is not any less important and should be implemented and communicated with care and vindication.

Phase 4 – Evaluation

The process doesn’t end after implementation. Every branding campaign should be followed up closely to understand where it performed well and which areas calls for concern and should be attended immediately. Even aftet rectifications are made, we continue to monitor the performance of the campaign up until we feel it has matured and is ready to fly on its own.

website design


If you would like to find out how SME Branding can work for your business and brand, contact us for a consultation and free evaluation.



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