- readable text without requiring zoom,
- adequate space for tap targets,
- and no horizontal scrolling.
mobile usage is on the rise
In fact, there are currently more mobile devices on earth then there are people. And every month mobile usage continues to grow, so every month more and more prospects and customers will view your website from a mobile device. If their experience viewing and interacting with your site is poor, they’ll likely have a lower option of your brand, and they’ll also be more likely to visit a competitor’s site.
shopping on mobile devices is steadily growing
Online shopping is easier than hopping in the car and driving to the store and it is even easier if you can do it in your favourite chair while watching TV. 80% of consumers regularly use their smartphones to shop online. And 70% of shoppers now use mobile phones while in stores during the holidays. If your products and services aren’t easy to view from a phone, you’re missing out on an opportunity.
responsive websites improve seo rankings
Responsive development is Google’s recommended approach for mobile web design. Per Google, responsive websites will perform better in search rankings because they provide a better user experience than sites that are not mobile friendly. Additionally, Google likes that responsive sites use single URLs vs. different URLs for separate mobile versions of websites.
Furthermore, mobile phones now have a separate Google search algorithm as well, so just because your site ranks high via a desktop search doesn’t mean it will continue to rank well for individuals for perform the same search via their phone. This issue becomes even more critical when you consider that mobile searches will overtake desktop searches in 2015! If you think search optimization (SEO) is important than your site better be responsive.
responsive website design adapt to multiple devices sizes
Want your web design to look great, no matter the device or screen size? Then responsive website design is the way to go. But don’t just think about today with smartphones and tablets. Think about tomorrow with smartwatches, and Google Glass, and whatever new devices pop up for internet viewing. Responsive website design and development will work for them too.
one site is easier to manage and increase r.o.i.
There are currently many organizations that actually have two websites: 1) their main site and 2) a second mobile version of their site. This was a fairly common practice before responsive development became the preferred method. That meant multiple versions to manage and update – inefficiency!
With a responsive website design, your site will adapt to each device, providing the relevant layout and content that best meets the users’ needs. It also means that your business will only have one site to manage, meaning you’ll only have to update content one time, regardless of how different people consume your content. That also means lower web content management costs and higher R.O.I.
responsive websites provide a better user experience
There are plenty of business reasons to implement a responsive website, but they all connect back to the goal of providing a better user experience for your audience. A responsive site means no more pinching and zooming, and no more side-scrolling, to see an entire site that doesn’t fit on a mobile screen. And a better user experience reduces bounce rates, boosts website conversions and improves brand perception