We worked closely together on a daily basis for 6 years, assisting in on-going campaigns and their marketing collaterals graphic design work.Tourism WA is responsible for promoting Western Australia as an extraordinary holiday destination. Its focus is on marketing the State; developing, attracting and promoting major sporting, cultural and business events; and supporting the development of significant tourism infrastructure and projects. Tourism Western Australia’s South East Asia’s head office is based in Singapore and their key objective is to create awareness for Western Australia’s tourist destinations and achieve Key Performance Index (KPI) set by the main office based in Australia.
We handled all major and small requests on their marketing collaterals graphic design include designing of their annual brochure coupons, corporate gifts and their partnership programmes with Singapore Airlines, UOB and SilkAir.
We also take on digital requests from Tourism Western Australia including Yahoo campaigns and interactive iPad magazine advertorials.
Apart from the usual marketing collaterals graphic design work, we also participate in their marketing campaign planning and cross agencies collaboration for larger scale campaigns. This includes assigning dedicated resources to the client enabling them to access creative services easily.
In 2015, we embarked on a project that will help their organisation potentially save on marketing dollars, increase efficiency and improve their campaign outcomes. By digitising their annual voucher wallet in printed format, it allows greater control and monitoring statistics on the performance of each campaign. Their partners will also find it rewarding and reduce the time consumed to confirm the participation of every campaign and a measurable outcome.