So you’ve decided you need a new website, settled on the type of website you need, and created a website design brief. You’re ready to put the feelers out so you can choose a web design agency in Singapore.
But how do you choose the right agency for your project?
Clients frequently tell me how confusing it is to choose between the different sized and shaped web design companies, especially when you get such a wide range of approaches and costs. After all, they’re all delivering the same thing, aren’t they?
Choosing the right web design agency is very much “horses for courses”; different agencies suit different requirements. Here we offer our top tips to help you choose the right agency for your web project.
You’ve probably taken a look at the agency’s website which in most cases will include a portfolio where you can take a look through their work. Does the agency have a broad range of design styles, and in particular does it look like they’d be capable of designing to your brief?
Be sure to dig a bit deeper. For your web project to be a success, it doesn’t just need to look pretty – it needs to deliver results.
What results has the agency delivered for other clients? What do their clients have to say about them? If possible, try contacting the client direct to get a reference.
Has the agency designed and built websites similar to your brief? Do they have experience of developing the sort of features or functionality you want to include? Not only will this give you peace of mind that they can deliver, but they’ll also be able to offer you some insights that might improve the final site.
Has the agency worked with other clients in your industry before? This can be a double-edged sword in my opinion. On the one hand, knowledge of industry practices and terminology can be a definite advantage, and experience working with other clients with similar needs can give your project a leg up. On the other hand, if the agency has no experience of your industry, they bring a fresh perspective and don’t have any pre-conceived ideas based on what they’ve done before.
Bit of an obvious one, this, but do you want to give your project to a web agency that can’t even look after its own website properly?
Their site is their chance to show what they’re made of. If it looks crap – or untouched – what does that tell you about how well organised they are?
You’ll have a wide range of sizes of agencies to choose from for your project; from one-man/woman bands up to large agencies with dozens of employees. So how do you know which is right for you?
Think about what help and support you need during the project, and what ongoing service you need after. If you plan to look after the site yourself once it’s built, and you’re comfortable writing copy, sourcing images and putting the content onto the site in the first place, you might want to go to a one-man band. Beware though that ongoing support might be sketchy and you’re probably going to have to do a lot of the work yourself.
Bigger doesn’t necessarily mean better
If you have a particularly large project that requires expertise in niche areas like UX, or the sheer volume of content needs a larger team to handle it, you might want to go to a larger agency. But be aware that you’ll probably be paying a higher rate.
Ask questions about who does what, to establish whether the agency has the skills within the team to cope with your needs. Bigger doesn’t necessarily mean better; some of the best agencies have teams of fewer than 10 people.
Article adapted from Tomango