The concept of having an ‘online presence’ is no longer enough in today’s highly competitive world. Most businesses have some form of free online presence nowadays: Facebook Page, LinkedIn, Google Business Location Page, you name it. With this, many would actually settle for a cheap website design.
Business owners should actually be more concerned about how their websites can help them achieve their ultimate business goals. A website is the main essence of a digital strategy, working alongside with other tactics like traffic generation, conversion optimization and customer retention. Different businesses needs a different strategy base on their intended objectives.
Don’t end up with a disaster after scrimping with a cheap website design.
Penny wise, pound foolish.
It is not difficult to see on Facebook ads or on the homepage of some web design agencies in Singapore advertising insanely cheap website design with lots of freebies thrown in. The professional work on developing websites gets commoditised when increasing number of amateur web designers price their work lowly to attract unknowing customers with reusable templates and substandard web technology. In fact, a simple yet good looking website can already be created for free with web-based platforms like Wix or Squarespace if you are in the mood for some DIY.
Business owners who fall for such sales gimmicks dangerously fail to see the true value of having a website. Their shiny new websites will have little or no positive impact on their business, while their competitors who invested in proper digital strategies laugh their way to the bank.
You need a strategy, not just a website.
While it’s easy to find someone who can produce a cheap website, you will not find someone who can produce an effective strategy for cheap. Let’s face it: spending time to properly analyze, strategize and implement is not a simple job anyone can do.
Brand-building is a challenging and time-consuming work. If you have invested money and effort to build your brand, don’t dilute it with a poorly executed digital strategy.
We know your concerns, especially if your last website did not give you positive returns or worse still, sat there like a white elephant while your competitors grabbed all the sales and leads on their websites which could have been yours.
Preparing a low budget restricts your options of hiring a more competent web design agency that will give you more professional consultation and a tailored strategy, while on the other hand you do not want to blow all your money without knowing what returns you can get.
If you already have a credible brand, don’t ruin it with a bad website. On the contrary, invest well in a good website to help maximise exposure if you are in the process of building your brand.