Web design isn’t art. It involves a whole collection of different skills — from copywriting and typography to layout and art — all fused together to create an interface that not only features a pleasant aesthetic but that communicates function and facilitates easy access to its content.
One of the first things you need to do before starting work on a Web design project is to be clear about your business goals. What are you trying to achieve with the new website or redesign? What is the website’s main purpose? If you don’t know yet, then they should be discussed and agreed upon.
A clear direction is essential if you want your website to have a purpose.
Goal-Driven Design Direction
We’ve established the purpose of your website, set some goals you want to achieve, identified your audience and determined your brand image.
We can now proceed to implement it.
Measuring various website metrics is a whole science unto itself and is beyond the scope of a single website design project. But however in-depth your analytics are at this stage doesn’t really matter; the important thing is that at the very least we have some way of measuring your key objectives. .
We can use this information to see if you’re moving in the right direction with our design and with any future changes you make.
There is a Japanese philosophy called “Kaizen,” which focuses on continuous improvement using small steps. When we work on your website, the philosophy should be thinking of Kaizen because the version published is not the final version.
There doesn’t even have to be a final version.
Work with us
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