The Easy Guide to Branding, Identity and Logo


Branding is certainly not a light topic – there are tons of publications & hundreds of books written on the topic, however to summarirse you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience.

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A Quick Guide To An Effective Website Strategy


The perfect way to start when developing a web strategy is to know some of the questions you would like the strategy to answer. Some of this should be left open to the process, of course. But as a starting point you should know why it is crucial for you to use resources on web strategy.


What is Branding Really?


Your brand is the unique personality and identity of your company that sets it apart from competitors in the same market niche. It’s the persona your business presents to the public. A brand is composed of many diverse parts that, together, capture the imaginations of your buyers. Some of the pieces are tangible, concrete things, but much…


10 Essential Points For Branding Small Businesses


Branding is just as important for small businesses as it is for big corporations. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands.  Many small business owners already understand that branding is essential to their business, but a surprisingly high number of…


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